This morning, at the precise time running a car became prohibitively expensive, I passed my UK driving test. Great news for me, and as is customary these days I posted the news on Twitter, with the vague aim of getting some ideas on cars to buy.
Now, if you post anything to do with the iPad or iPhone on Twitter, you generally open up the gates for spam @replies from people about winning an iPad or somehow getting one for free, which always leads to viruses or pyramid schemes or ID fraud. That kind of thing is irritating and intrusive, but is there a place for legitimate companies to do something clever here?
If, for example, a car insurance company were to see my tweet and reply with something along the lines of “congratulations! get in touch if you need any help with insurance”, would they have crossed the line? Doing something like that in email marketing, without a legitimate opt in, is a definite no-no, but on Twitter the rules are more blurred.
Regardless, a quick search for “passed driving test” shows a pretty constant stream of new drivers (around 5-10 an hour), so there’s plenty of potential leads there for a smart marketer to work with.